What is the future of digital watches?
New technology devices usually attract attention, especially if companies such as Apple, Samsung or Google enter the competition and start producing new devices from that category. Speaking of new technology devices, with the exception of the Virtual Reality and Augmented Reality glasses, as well as digital home aids that are still in their infancy, Smart Watches are the devices most businesses are betting on. Since 2015.
Looking at IDC figures on smart watch sales in the third quarter of 2016, these devices are still almost homeless after two years, in other words, companies have not found returns on their large investments.
In the third quarter of 2016, smartphones with simple technical specifications and a low-price category dominated almost 85% of sales, a few reminiscent of tablets that appeared after smartphones that have been a reference for smartphones for almost a decade.
When Apple's iPads appeared, most international companies, particularly Chinese, began to accelerate this trend, but they have mastered the introduction of tablet PCs at very low prices to compete even more. Others consider them as operators of smartphone applications but with a slightly larger screen, uses that reflect the fact that they lack understanding of the basic functionality of such devices.
After a strong jump in the beginning, sales of tablets went down, because users already found that these devices allow applications to run on a larger screen, with higher processing power, and more battery. But at the same time, smartphones were not lying down, but they were also getting longer batteries, larger screens, and higher processing power, which left the tablets without identity in front of smartphones.
Here, most companies have reverted to the basic model that big companies have begun to define for a tablet, a model in which traditional computers were targeted, or a large part of the functions that could be completed. Here, we began to see that all companies were keen to introduce new hybrid laptops, namely touch screen with the possibility to use with a keyboard and mouse as well, hoping to gain market share and satisfy all ends.
Looking at the tablet market across products from companies like Apple or Microsoft, the iPad Pro, for example, now allows digital drawing and animation, and completes a large part of the production, art and music production simply after the combination of technology and applications. Strobe. It's the same with Microsoft's latest Surface Pro, which is also just as important as Apple's tablets.
Tablet PCs with early beginnings saw low sales, because they did not succeed in creating a necessity to get them by the user, which is the case of smart watches whose sales still did not reach the required size. Over time, however, tablet sales charts began to connect the dots in the top quadrant of the right side of the drawing, i.e. in the exactly positive section because these devices were based on the idea of doing smart phone functions that were - and still are - completely in control of smart devices.
Unfortunately, the smart watches are different despite the similar start, because those who tried to transfer the functions of the smartphone to the watch did not and will not succeed because of the very small screen size and processing power that does not compare, without forgetting the experience of use as well. All this means that smart watches need to go their own way without looking at any other product.